The Winding Road
Ohio’s Rising Appalachia
The Winding Road is an emerging brand that represents a collaboration of social and business entrepreneurs who seek to develop a regional economy based on authentic assets surrounding the natural, cultural, historical, arts, local foods, well-being, education and geotourism business landscapes (sectors) in the Hocking and Muskingum Valleys of Ohio’s Hill Country in southeastern Ohio.
The brand aims to contribute to a quality of life that attracts and sustains creative young people as stewards of the economy and environment while respecting and building upon the region’s rich tradition of unique contributions to the greater culture.
In its initial stages, The Winding Road is represented by a SourceBook of guided experiences that share these assets with fellow citizens and geotourists, establishing commerce around this effort and stimulating entrepreneurial initiatives to build a critical mass of activity that sustains this collaboration and its desired outcomes.
The catalog takes the form of a periodic print publication, as well as a dynamic web site that offers a booking/purchasing feature for events, tours, experiences and products. The catalog is a product of Ohio’s Hill Country Heritage Area, a non-profit organization based in Shawnee, Ohio.
Emerging Key Concepts That Guide The Winding Road SourceBook
The Winding Road SourceBook is committed about promoting experiences and products that are…
—educational and interpretive.
—presented by knowledgeable, trained guides and local experts.
—highlighting regional assets & a “Rising Appalachia”.
—integrated with stewardship of the environment, civic life, historic treasures
and local economic systems
—inclusive of the arts, theater, music.
—engaged with locally sourced foods and products.
—supportive of “humanities consideration” of our provocative story and its
impact on contemporary life.
—inclusive of youth, local schools and regional colleges.
—interwoven with local entrepreneurs & young professionals.
—generally small in scale, authentic and owned locally.
To receive a copy of the 2016 Winding Road Experiences SourceBook please send an
email request to firstname.lastname@example.org.