Publishing and Marketing Steps for All Authors

Saturday April 16th at Somerset Library Annex, 117 W. Main

A Workshop conducted by Brad Pauquette in Somerset Ohio

10am-2pm Free and Open to Southeastern Ohio Writers

With thanks to the Ohio Arts Council and Appalachian Hills of Ohio Territory (AHOOT) for sponsorship and a light luncheon


The Three Paths of the Modern Author

The Five Key Steps to Publishing an Exceptional Book

Free and Easy Marketing Steps for All Authors

Brad Pauquette is the CEO of Columbus Publishing Lab, the owner of Columbus Press and the Founder of Columbus Creative Cooperative. His clients include New York Times best-selling authors and work-from-home moms and dads.

Register at Info at




On March 14, a Community Visioning Session was held in Nelsonville, located in Athens

County.  The session was organized by Grant Sector Leader Ohio Hill Country Heritage

Area.  Led by Crooked Road Expert Todd Christensen, the approximately 60 attendees

included the President of Hocking College, an owner of global business Rocky Brands

(Mike Brooks), representatives from local arts galleries and other businesses, the

Foundation for Appalachian Ohio and local officials.   Mr. Christensen led the group

through various visioning exercises, and the following themes emerged:


Hocking Hills Region

Lake Hope and Burr Oak

Winding Roads Motorcycles

Fur Peace Ranch

Higher Education

AEP Recreation Lands

Weasel Boys Brewery

The Wilds

Lake Snowden

Strouds Run

The Buckeye Trail

Ace Net

Wildcat Hallow

Wayne National HQ

Old Man’s Cave

Zip Line

Somerset, Ohio

Chester Hill



Zane Gray Museum

Y Bridge

Shawnee Buildings


Covered Bridges

Round Barns

Jackie ‘O’s



Wayne National Forest

Arts Community

Music Festival

Betty’s Cross

The People are Spark Plugs

Hocking River

Stuart’s Opera House

Hocking College

Scenic Railroad

Final Fridays

Rocky Boots

Ed Map

Brick Kilns

Farmer’s Market

Bike Path

Robbin’s Crossing

Quilt Shop



Public Support

Connect ‘Friday’ Arts Events

Wineries and Breweries Network

Connect Restaurants- 30 Mile Meal Locally Sourced


Lodging- Boutique Hotels

Tour Businesses


Corporate Retreats

Hunting Guides

Boating Outfitters







Next Steps:


Regional Calendar-Winding Road

Links between Organizations and Websites

Regional Commitment

Visiting Local Communities as Tourists- Learn Region

Sector Based Learning Opportunities

Signage: Find ways to connect Nelsonville to the rest of the Winding Road: wayfinding signs, marketing, etc.

Workforce Development: Hocking College, Ohio University and other area schools can network and collaborate on Workforce Development and training to supply Winding Road businesses with trained employees

Business Development: Create strategy and master plan




The Ohio House and Senate are currently working with the Governor’s office to review and select community development capital projects for funding.  The Buckeye Hills Regional Development District and OMEGA submitted a list of projects from across Ohio’s Appalachian region highlighting projects that had a regional impact.  The capital bill is expected to be introduced into the Ohio Senate with expected passage by the end of April.


The Appalachian Regional Commission has announced $46.2 million available specifically to diversify the economies of Appalachian communities which have traditionally relied on the coal economy for economic stability. These funds can be used for:


  • Developing projects that diversify local and regional economies, create jobs in new and/or existing industries, attract new sources of job-creating investment and provide a range of workforce services and skills training;
  • Building partnerships to attract and invest in the economic future of coal-impacted communities;
  • Increasing capacity and other technical assistance fostering longterm business development and growth


The ARC is looking for projects that have collaborative partnerships and cover multiple communities.  There are a number of initiatives that are being developed across our region and we’re looking to submit a project that will include the Ohio’s Appalachian Winding Road initiative.  More information can be found on the Appalachian Regional Commission website or by contacting your local development district.


Shawnee in Winter 2009 1

On March 12, a Community Visioning Session was held in Shawnee.  The session was

organized by Grant Sector Leader Ohio Hill Country Heritage Area and Shawnee Mayor

Renee Brunton. Led by Crooked Road Expert Todd Christensen, the group worked through

various visioning exercises, and the following themes emerged:

Assets of Shawnee:

 Beautiful downtown buildings and structures on Main Street

 Outdoor recreation (Wayne National Forest)

 Appalachian culture, including coal heritage (real history)

 Arts and Music

 Friendly, welcoming, genuine people

 Park and Gazebo

 Restored train car

 The B & C Carryout: offers food and groceries; should be expanded

 Desperado’s Bar & Restaurant also provides food options

Desired Businesses for Shawnee’s Downtown Empty Buildings:

 Local foods

 Local crafts

Connections to rest of Winding Road: Buckeye Trail, opera house trail, for

theater festivals, Robinsons Cave, Mine Fire, Watershed clean-up sites, ATV

trails, motorcycle routes, antique shop trail, CSX Rail Bed Trail, historic mining

communities trail

Next Steps:

 Plan process to get community buy-in

 Inventory available properties

 Plan connections to Winding Road

 Inventory sources of funding

 Provide technical assistance to business owners

 Seek guidance from branding experts

 Build state and public awareness

The Winding Road team will provide assistance to the Village of Shawnee to seek funding

for a fully developed community led revitalization master plan.




Winding Road – Creative Communities A-Z Revolving Micro Loan Fund

Loan Fund Will Support Entrepreneurs Along The Winding Road

Small businesses drive our economy and make up the vast percentage of businesses in Ohio.  A major goal of the USDA Rural Business Development Grant project administered by the Perry County CIC is to help entrepreneurs establish and grow their small businesses along Ohio’s Winding Road.   Funding is usually needed for growth, so part of the grant funds will be used to establish a $50,000.00 Microloan Program.  Entrepreneurs will be linked to local organizations to help them develop or refine their business plans.  If those business plans identify a need for equipment, website development or similar assets to help with growth, the entrepreneurs will be encouraged to apply for a microloan.  Loans will be available in the next few months in the $5-10,000 range at market rates for terms of up to 5 years.  We hope that the region’s entrepreneurs will participate in this next phase of the Winding Road.  While this fund is being administered through Perry County, it is open to those in the Winding Road Region.  Contact Perry County Community Improvement Corporation Director, Tom Johnson for more information.  740-621-3580 or


National Association for Interpretation – Certified Interpreters Guide Training

National Association for Interpretation – Certified Interpretive Guide Training to take place in March 18, 19 and 20, 2016

“Man’s mind, once stretched by a new idea,
never regains its original dimensions.”
~ Oliver Wendell Holmes, Jr.

Tuition available!

Ohio’s Hill Country Heritage Area will host it’s second National Association for Interpretation certification course taught by Ken Bowald. Participants will earn certification as an interpretive guide.

Engaging story telling is one way share our interesting history and heritage. This group will learn how to develop guided tour opportunities that embody the art of interpretation and will offer visitors a unique and memorable experience to some of Ohio’s Appalachian Winding Road treasurers.

Contact Ohio’s Hill Country Heritage Area at or 740-394-2852 for more information and to sign-up.  Click Here to go to NAI Site for more information.

Hey, Neighbor!

“People coming together as a community can make things happen.”

– Jacob Rees Mogg

These words couldn’t be more true….. And our recent trip to Southwest Virginia to learn about their community development showed us the truth of Jacob Rees Mogg’s words.


Cleveland, VA council members share the past and future of their town with OHCHA members 


Ohio’s Rising Appalachia packed up and hit the road to visit 7 prominent communities in Southwest Virginia whose revitalization efforts proved that a community’s vision and efforts do make a difference and do pay off.


Viriginia Tourism Director, Todd Christensen, provides tour of Heartwood Artisan Gateway in Abingdon, VA

Cleveland, VA – a town who once thrived as a coal, livestock, and lumber community – now with a population of 190  was where we began our journey. The passion and determination this town has to revitalize their town and create more resources and opportunities was inspiring to anyone who hears their voice. This is one community whose hospitality was enough to make me want to stay. The Cleveland locals have taken action into their own hands- installing their own walking trails and cleaning debris from the river that passes through the old coal town. The drive for a better and more sustainable community was obvious. But the open arms they welcomed us with was the most significant part of the town. The election of a new mayor and new council has provided a whole new perspective for growth within the community instead of consistent road blocks the town has run into previously.

Other communities such as St. Paul, whose greatest regional asset is the Clinch River – one of the most bio-diverse rivers in North America, has drawn in recreational tourism opportunities because of  the work of revitalization programs and directors who have pinpointed the region’s opportunities for a sustainable economy. A new vision of the community has inspired other entrepreneurs to create new business opportunities thus creating more jobs and tourism outlets. This community focused on watershed levels with local partnerships and collaborative efforts that connects downtown revitalization, outdoor recreation, water quality, entrepreneurship, and environmental education.


Main Street programs in towns such as Marion and Gaylax have granted entrepreneurial opportunities to locals by assisting them with business plans – which is what many new entrepreneurs fear the most. Free business workshops are provided to anyone who is interested in starting their own business. Grant funding helps with some of the initial start up costs and the community’s support is what plants the seed for the success of these businesses.


Beautiful Damascus, VA – an eclectic and friendly town along the Appalachia Trail, was a great learning experience for our group. Current projects are helping to boost sustainable tourism by identifying the town as an outdoor recreation mecca due to immediate access to the Appalachian Trail, Virginia Creeper Bike Path, some of the best fishing sites, camping, and more.  Prominent local spark plugs are leveraging property acquisitions to help develop an outdoor community amphitheater and expand lodging which in time will link main street corridor to river access just two blocks away.

Although we visited several vibrant places, there were a few commonalities that these communities shared – a common goal of creating a better place for the people who live there and having strong relationship on the local, state, and federal level for collaborative efforts. Each community also had a spark-plug…. a person or two who were engaged in making a change at the local level for the communities in which they live.

This trip was a wonderful way for The Winding Road to further expand on our branding effort to help develop and promote regional tours, events, sites, and products utilizing existing and newly identified assets. We were also able to gain a new perspective in order to provide opportunities for enhanced learning around entrepreneurial needs.

Many thanks to the wonderful people who opened their arms to our group and showed us the power of passion and love for your community. We all took something away from our trip and are eager to stir things up in Ohio’s Rising Appalachia!



Join ACEnet on Monday, November 23rd @11am at the Tecumseh Commons in Shawnee. This interactive learning discussion will introduce  participants to Social Media platforms and identify issues for new users.

Key components of this class will address:

-Why Social Media is important for your business
– Friend page vs. Business Page

– Important information to have on your page (hours, price, location, description)

– Preview of accounts with good info vs. not enough info

– How to Set Up Account

-Step by Step process on how to create a page for your business (platform we interactively go through will be determined by participants attending workshop)

Materials will be provided for multiple platforms and will include step by step process of how to set up and navigate platforms, keywords and definitions.

Somerset Cemetery Tour Nov. 21st



A great opportunity for a wonderful historical tour of Somerset’s iconic cemeteries. Learn about the fascinating stories these cemeteries hold. Rich with heritage, take a step back in time to learn about the unique individuals who now rest within these grounds. You may even find your own ancestors who had such an impact on Perry County! Lunch is included at the wonderful and historical Clay Haus restaurant in the heart of Somerset followed by an Intrepretive tour of the restored 1828 Randolph Mitchell House. Next visit the New Reading, Otterbein, and Somerset Old Luther cemeteries.

Contact Perry SWCD @ (740)743-1325 to register!

Winding Road Artists Foot by Foot Gathering a Success!

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Imagine 100 artists from four Appalachian Ohio counties delivering their original works on 12” by 12” gesso boards early on an October Saturday morning.  The artists, from Athens to Zanesville, brought their works to a Zanesville location where they were hung on the walls and placed on pedestals. All works were unsigned.

At noon, the doors of Michael Seilers’ Studio opened to the public for the show and sale “Foot by Foot” along the Winding Road from A to Z (Athens to Zanesville).  By 6:00, when the show closed, 67 works were sold at $100 each. The artists all donated their pieces and named arts organizations that would receive $50 from the sale of each work.  The remaining $50 went to the Artist Colony of Zanesville to cover expenses and as their annual ArtCoz fundraiser.

Twenty-two visual and performing arts organizations from Morgan, Athens, Perry and Muskingum counties benefitted from the generosity of the artists.

The incentive for participation by the artists was not only philanthropic: there were prizes awarded. The judge of the show was Julie Abijanac from the Columbus College of Art and Design’s faculty.  When the winners were announced at 3:30, Sandy Booth of Nashport won first prize of $500, Howard Peller of Roseville won second prize of $250, Yan Sun of Muskingum University won third prize of $150, and Rob Cook of the John McIntire Library won honorable mention of $50. The selection of the winners was difficult for the judge who selected two paintings, a basket mounted on one of the gesso boards provided to each artist and a piece featuring wood shapes applied to the gesso board.

To attract a crowd, the promoters of the event secured the performances of a dozen acoustic artists from the Appalachian Ohio territory.  Local food and beverage from The Tree House, Mt. Airy Beef and Dairy and Weasel Boy Brewery also helped to keep the crowd.  Volunteers from the Artist Colony and Tami Swope’s friends made the first Foot by Foot event run smoothly.  The artists from Athens, Nelsonville, Crooksville, Roseville, Zanesville,  Somerset, Chauncey, New Marshfield, Duncan Falls, Morgan High School and more  locations submitted work. With artists from all over, it was difficult for the audience to identify who the artists of the unsigned works were, but Andrew Williams of The Tree House, himself an artist, correctly identified the most artists for a $50 prize.

The event was an opportunity for artists and collectors to meet like –minded people many feet from their place on The Winding Road and to begin the building an art place through sharing their love of art in the Appalachian hills of Ohio.